Toy With Me » Brands

I Interview The Founder Of Jimmyjane

Toy With Me — Wed, 10 Jun 2009 19:22:33 +0000

I recently had the pleasure of talking with Ethan Imboden, the founder and driving force behind Jimmyjane.

Thanks for taking the time to chat with me Ethan. I understand that your executive team is a diverse group of professionals from the worlds of design, art, beauty and fashion. The streamlined aesthetic and innovative functioning of your toys makes the contribution of these forward thinking minds no surprise to me. Can you tell me how the idea to form Jimmyjane came about?

After several years as a product designer with large design firms, I decided to launch my own creative agency. While working on our first few projects, I was approached to look into creating a vibrator. After more typical projects, designing anything from toothbrushes to cell phones, staplers to furniture, I was intrigued by the idea and decided to look into it further.

Friends soon discovered that I was researching sexuality and I suddenly became a sounding board for friends, peers, and anyone else who happened to overhear the conversation. It seemed that everyone had a unique opinion, and everyone wanted to express it. It was immediately evident that this was a subject of universal interest – and enormous complexity.

It was stunning to me that products related to sexuality – an incredibly important and vivid aspect of our lives – had received so little design attention. Clearly, products in this category were not being held to the basic standards of quality, safety, durability, attention to detail and aesthetics that were fundamental to my work in other arenas. So I started sketching. The more I researched, and the deeper I got into the design process, the more it became evident that there was an immense need for a new approach to sexual accessories – and to making our every day a bit sexier.

Out of this idea, Jimmyjane was born.

It’s obvious that a great deal of thought is invested in the design and engineering of your products. Can you explain the design process and the gestation time from drawing board to incredible toy?

In some respects, the design process is very similar to the process I employed in creating eyewear for Nike - or for cell phones, footwear, etc. The fundamentals of research, ideation, refinement, engineering and production are all there. Though, of course, there is a different sensitivity and nuance required at every stage when designing for sexuality.

As a result of how it was founded, our company is built around its own internal design studio. We operate very differently from most brands, as all of our development is completed in-house. We’re able to innovate from the ground up, as is evident from our introduction of spa-quality massage candles, the invention of the only vibrator in the world with a replaceable motor (LITTLE SOMETHING and LITTLE CHROMA), and one of the only vibrators available that is both rechargeable and truly waterproof (FORM 6).

The gestation period for products is long – generally 2-3 years – as each new line involves deep innovation. As a design team, we don’t measure our success by the number of products we launch, but by the quality of the experience that each product offers.

By offering a luxury brand, do you feel that you are inspiring people to try an adult toy who may otherwise shun the idea?

Though we’re often referred to as such, we don’t consider Jimmyjane to be a “luxury” brand. We are a design-centric brand, so each product balances user experience, functionality and aesthetics. These qualities aren’t luxuries, they’re necessities.

Many of the designs in our Premier Collection feature luxurious materials such as 24K gold, platinum, silk, suede and diamonds. To our delight, these products have welcomed a new audience to sexual accessories. They’ve been featured in Vogue, Elle, GQ, Esquire, Harper’s Bazaar and countless other top media outlets around the world, and have helped to fundamentally shift preconceived notions of how sexual accessories can fit into our lives. When we launched LITTLE GOLD, a 24K gold vibrator was unheard of – and for the first time, a lot of people listened.

Our iconic LITTLE SOMETHING Precious Metal Vibrators are a great example of how we think. We believe in honest design – if it looks like metal, it is metal. If it looks like a diamond, it is a diamond. LITTLE SOMETHING vibrators are machined from solid steel. We use 24K gold and platinum plating not simply because they’re beautiful materials, but because they are completely body safe. Inside, LITTLE SOMETHING features our patented replaceable motor system, so it is both an object of desire, and a lasting token of affection. It wouldn’t make sense to make a gold vibrator that didn’t have a replaceable motor – if it’s going to be precious, it’s got to last.

Even while the country is mired in recession, sales of high end adult toys are showing rapid growth. What do you attribute this to?

People are returning to the basics – I wrote about this phenomenon in a recent piece for the Huffington Post.

When we’re under pressure, we’re careful to focus our resources on the aspects of our lives that are most meaningful to us, and our emotional and physical relationships with our significant others – and ourselves – are a priority. We also seek healthy escapes that offer relief from day-to-day concerns, helping us to maintain perspective. Quality sexual accessories can play a positive role in all of these processes. Jimmyjane’s products are in high demand because they not only provide pleasure, but also strengthen connection and create provocative possibility for our customers.

Contrary to what many assume, sexual products are not simply for solo use. Often – perhaps even predominantly – they are enjoyed by couples. Some of our products, such as LITTLE SOMETHING and FORM 6, incorporate couples-friendly features more subtly in their design. Others, such as the ICONIC RING, are clearly focused on this use. We have also seen tremendous growth in our line of massage candles and massage stones; products which help many to slow down, reconnect and enjoy their time together.

Jimmyjane has received a lot of love from mainstream media publications. Does their acceptance of bedroom toys surprise you? Why do you think Jimmyjane has won their attention?

Since founding Jimmyjane in 2003, we’ve dedicated ourselves to completely reimagining the sexual wellbeing category, making it approachable to all who’d like to “Live Sexy”. We’re fortunate to have benefitted tremendously from the support of the mainstream media. Much of what we’re doing hadn’t been attempted before, and I think it was the uniqueness of our approach that first captured their imagination.

As a team, we come from the worlds of design, fashion, beauty and art, so we share a common perspective with many of the publications that cover our work. When we’ve won their attention, it’s by offering a clear, honest, approachable view of sexuality that is as sophisticated as their publications and is deeply relevant to their audiences.

The world’s growing ecological consciousness has reached the bedroom, with attention on the toxins in some of the materials used for sex toys and other sensual products. These are also red flags regarding user health. By the materials and power method chosen for the Jimmyjane line, it’s clear you share this awareness… can you elaborate on how it influenced your design?

Creating safe products, manufacturing responsibly, and promoting environmentally sound business practices were fundamental design criteria for me long before Jimmyjane. Upholding these standards in the Sexual Wellbeing category – where products are in such intimate contact with our bodies – is even more important. Those who understand this need to lead by example. It is Jimmyjane’s hope that by emphasizing our own safe, durable, environmentally-sound products, we will help to accelerate the industry’s evolution towards an offering that is better for our customers and better for our planet.

Consumer demand appears to be fueling the recent offerings of higher quality toys. Do you believe this is a sign of the acceptance of sex toys by mainstream society?

Though sex accessories have been steadily gaining momentum with mainstream customers for decades, there have certainly been major strides made in the past few years. A recent study published in the Journal of Sexual Medicine found that in the US, 52% of women and 47% of men between 18 and 60 have used a vibrator. This seems to indicate that sexual accessories are relevant to (and being embraced by) a significant portion of the population.

We’ve even seen media icons such as Oprah and Barbara Walters discussing vibrators, and articles on the industry everywhere from the New York Times to Forbes.

This increased awareness is helpful, and is leading to greater acceptance. But as you mentioned earlier, there are a tremendous number of products in circulation that may have negative health implications. My hope is that the next step will be to move beyond acceptance to education. Customers are beginning to demand effectiveness, quality, durability and safety, and that’s a very healthy development.

How do you see the sex toy business evolving over the next few years?

We will continue to see strong innovation in the Sexual Well being category, and additional mainstream retailers and manufacturers entering the arena. Customers will continue to graduate from novelty items to well made products that truly deliver on their promise – accelerating the healthy shift in the industry toward responsible product development and business practices.

Can you indulge us with a little taste of what’s in the works at Jimmyjane? Any new delights to look forward to?

I can’t say much, but you can rest assured that we’ll continue to surprise and delight in true Jimmyjane style. We’re driven by innovation, and you’ll continue to see new products that underscore the depth of our capabilities. We’ve only just begun.

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I Interview The Founder Of Jimmyjane

We-Vibe: I Interview the Founders

Toy With Me — Wed, 10 Jun 2009 19:02:01 +0000

I recently had the pleasure of talking to the founders of the We-Vibe, Bruce and Melody Murison:

Thanks so much for talking with me, I really appreciate it! The We-Vibe is ingenious and works incredibly well. I understand that its creation was a memorable journey for you both. Can you take us briefly through it?

Bruce has always been an inventor…some ideas did not go to market but this one the “green light” went on in a conversation on a long 7hr trip from New York city to North Gower in 2001…bouncing ideas around- it was an innocent thought- is there a sex toy that can be shared by a couple? Patent research revealed that there wasn’t….

The timeline goes like this….and includes many long days of work

Idea ….thoughts & idea design 2001…
Laid off from Nortel 2003
Family tour to Australia Sept 2003/April 2004
Further design, prototype, material sourcing, design engineering, manufacturing engineering May 2004-July 2007
Prototype launch July 2007
Production begins fall 2007
Full Product launch April 2008 International Lingerie Show, Vegas….and sales begin- hit of the show
AVN ANE show July 2008 – international sales begin
Storerotica show Vegas, August 2008
Venus Berlin show- Oct 2008 Largest show in the adult industry- Awarded “Most Innovative Product” Berlin , Germany Oct 2008
Academy Awards gifting rooms, Hollywood Feb 2009

Bruce, you used to be employed as an engineer, correct? What is your discipline (e.g. electrical, mechanical) and how did that training and experience serve you in the research and development of this unique little treasure?

Master of nothing- dangerous at many things- electrical- analog & digital, electro mechanical – tool & die, Database development, semiconductor manufacturing engineering, operation & planning,.

Do you mind disclosing who the lucky beta testers were?

We used toy users who owned more than 5 toys for an experienced opinion.

How many versions of the We-Vibe did you test before landing on “the one”?

We went through about 6 prototypes before we had it just right.

Is it correct that you kept the project a secret, even from family and friends, for over 5 years?

YES- protection of the children & family was in mind.

I imagine your excitement about it made that a bit difficult …?

Yes- it indeed hard not to share the excitement ….but we push ahead rarely taking the time to get excited, how else might it have been a challenge to conceal The POD sitting on laneway that stored various components of shipping?

The world’s growing ecological consciousness has reached the bedroom, with attention on the toxins in some of the materials used for sex toys and other sensual products. These are also red flags regarding user health. By the materials and power method chosen for the We-Vibe, it’s clear you both share this awareness … can you elaborate on how it influenced your design of the product?

We chose a rechargeable battery as the right thing to do environmentally & chose NiMH as the better battery with less heavy metals. We also chose Medical grade silicone because it is high quality and phalthate free and latex free.

The We-Vibe has taken the market by storm and is enjoying swiftly-growing popularity. Did you have any expectation that it would be received so well?

Yes- we knew it was technically a good product, Bruce’s planning was optimistic with the number of units on the 1^st production run.

What do you believe are the factors that have made it a huge success?

It has taken 6 years of sacrifice and hard work, both monetary & family time to bring this to market. It is a revolutionary design! It works! Women & couples love it! It is a new design that gives simultaneous stimulation of the clitoral and g-spot while making love & allows him to enjoy the vibe as well!!

The We-Vibe was among the gifts bestowed upon celebrities at this year’s Academy Awards. Its inclusion is a powerful statement by both the Academy and yourself that sex toys are coming out of the “closet of shame.” Was its appearance a result of your solicitation or did an Oscar representative approach you? Did you have the opportunity to be a part of that exciting atmosphere and can you share your experience?

Bruce contacted this company in Jan 2007 (prior to launch) as part of the marketing research – a great way to promote your product. They called him in Jan 2008 & invited him to bring his product. It was surreal….and exciting ..yet we presented the product to stars as we would to any other person !

Consumer demand appears to be fueling the recent offerings of higher quality toys. Do you believe this is a sign of the acceptance of sex toys by mainstream society?

Society is displaying acceptance in many ways – higher quality is a manufacturing choice in an effort to provide the best product possible to the consumer.

I understand from your web site that you’re working on We-Vibe successors. Can you give us a hint of what’s on the horizon?

Ahhh…Bruce has “short term” plans- enhancements of the We-Vibe…and long term plans…new technologies designed into sex toys in a “never seen before” way! Suspense….

Thanks again for your time, for sharing your thoughts, and for the We-Vibe!

We wish you continued success.

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We-Vibe: I Interview the Founders

LELO Interview

Toy With Me — Wed, 10 Jun 2009 18:37:43 +0000

We recently had the pleasure of talking to the folks at LELO about a variety of subjects pertaining to the adult toy industry:

Thanks so much for taking the time to speak to me today! I understand that LELO was founded by designers Carl Magnuson and Eric Kalén, and engineer Filip Sedic. The streamlined aesthetic and innovative functioning of your toys makes the contribution of these forward thinking minds no surprise to me. Can you tell me how the idea to form LELO came about?

As the story goes they all met at an art exhibition here in Stockholm and soon the business concept LELO started to take form. All of them had noticed that there was a gap in the market for well designed sex toys and there for found a mutual interest. Well designed did not exist at that time when they met in 2003. Eric, Filip and Carl all carried the same view and belief that women and their partners where interested to own and purchase a sex toy that had the same quality as all other electronic products you surround yourself with daily. Eric Kalén the designer started with intensive studies of product design, Carl Magnuson created a visual branding of LELO with his unique graphic design and Filip Sedic; the mastermind behind the technology and intuitive interface started working on LELO’s vibrations. 3 of them formed a unique mix of 3 entrepreneurs and started working towards a goal- To make LELO one of the leading companies in the industry of sex toys design and to be their own producer with full control of the process in quality and security while producing LELO pleasure objects.

The extensive research around the material, technique, health factors and environmental concerns always takes a while and is a very important phase when designing a sex toy. Our designer start with research and starts creating his design process with a hand drawing , then he moulds a form in clay, then the CAD engineers together with the design team creates a drawing for the production. Approx a design process can take around 1 month – 1 year to finish. All details, technology packaging etc… has to be perfect on the day of the product release.

By offering a luxury brand, do you feel that you are inspiring people to try an adult toy who may otherwise shun the idea?

Our luxury objects in our LELO LUXE collection are like jewelry pieces and eye opener for many people. To make something that in history has been looked down upon or not socially accepted very beautiful and expensive has been our concept with the luxury products…. Something to dream about and long for ” a perfect engagement gift or anniversary gift!.

LELO has received a lot of love from mainstream media publications. Does their acceptance of bedroom toys surprise you? If not, why? Why do you think LELO has won their attention?

When we released our toys in 2005 -2006, Sex in the city and other TV series had brought the attention to women’s sexuality and sex toys. Working with PR for LELO Globally since 2006 I noticed in the beginning the “design and Luxury” aspect was the most important feature to promote and caught the mainstream press attention., however the trend has developed towards articles around well being and benefits for women to achieve orgasms. So today the technique, design and environmental aspects become more and more important in the media.

I understand that LELO created a short film featuring its LUXE line that will be shown during intervals of the upcoming Cannes Film Festival. Can I go with you?

We would love for you to join us. Correct it’s a film based upon a still image and made in to a elegant animation…it’s up on our website at www.lelo.com

Your ultra-decadent LUXE line of pleasure objects are crafted of 18K gold plate or stainless steel. Are they as much fun to play with as they look? How is the user experience enhanced by these precious metals? I imagine that the manufacturing process must be quite different for the LUXE line?

The user will feel a hot and cold sensation, the weight is also different than our silicone toys and packaging gives it a special luxury vibe….but the vibration is the same as our in our Femme and Homme collection.

Do you think that the apparent increase in popularity of toys for men is a result of more couples enjoying dual play?

Yes and that it’s much more accepted today to own a sex toy and that mainstream media reviews sex toys. Bo our cock ring got best in test here in Sweden in a daily magazine very recently for example…We and our retailers in Sweden have had great sales on BO since that review. In the test it was recommended as a dual play toy!

How do you see the sex toy business evolving over the next few years? Customers will demand well designed products. I believe sexual health and pleasure will play a big part in the evolution… Can you indulge us with a little taste of what’s in the works at LELO? Any new delights to look forward to?

Many upcoming products in 2009 and spring 2010, so exciting times for our customers. More news later this summer…About another vibrating toy …for couples to enjoy!

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LELO Interview

We-Vibe Overview

Toy With Me — Mon, 01 Jun 2009 17:08:56 +0000

Share and share alike. Our mothers always told us that selfishness is a no-no. And so we surrender in a most fortunate way to the We-Vibe, the world’s first toy designed for use during intercourse. Now that’s the kind of sharing I can get my legs around!

Bruce Murison is an engineer. His wife Melody: the other half of an ordinary suburban couple who decided to create an extraordinary sex toy. The world’s finest. Naysayers said no. “You can’t make a toy for use during intercourse, and certainly not one that is also a hands-free, ring-free, strapless clitoral stimulator. Are you dreaming?” Apparently, they were. Seven years of exhaustive research and development later, the Murisons became the proud parents of the truly revolutionary, truly remarkable We-Vibe.

It all started with the technology that would make this little wonder possible. They named it the admittance arm. It’s theirs alone, and is patented in many countries. Each of the C-shaped We-Vibe’s two admittance arms houses its own motor. One arm goes in the girl to stimulate the g-spot and the penis, one stays on the clit, and voila! Silence fell over the skeptics.

The Murisons then researched vibration, motors, weights, harmonic pulsing, and materials. Many modern sex toys are made of plastics and chemical mixtures, potentially introducing toxins and other poisons to the body. Medical grade silicone was the obvious healthy choice for We-Vibe, a brand at the forefront of eco-friendly toy manufacturing. Its vibe is RoHS lead free, WEEE compliant, phthalate free and carbon neutral.

We-Vibe is enjoying the limelight as a BMOC of the sex toy market, even making it into the celebrity gift bags at the 2009 Academy Awards. Below you will find everything you want to know about this prodigy of two true pioneers of the vibrator world … my review, my recent interview with the company founders, and many pictures and videos that I have compiled on this fantastic little toy.

Mom was right. Sharing is good.

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We-Vibe Overview

njoy

Toy With Me — Mon, 01 Jun 2009 17:07:29 +0000

Pure Wand Wins Outstanding Non-powered Product

Recognizing outstanding design in a non-powered pleasure product.

At The “O” Awards 2009

Helping us to fully realize our own pleasure potential, njoy is on a mission to create deluxe products that enhance our enjoyment of our body and our sexuality, to elevate the wholesome experience of sexual exploration, sharing, and pleasure. Sign me up!

Skeptics all over the world are experiencing the epiphany that a hand powered, non-vibrating sex toy can compete with its gyrating, vibrating, pulsing, even remote controlled competition. How? This company engineers its toys for precise tracking and intense stimulation of the spots that make us quiver. I speak from experience. With little effort from me, the njoy Pure Wand’s design, weight and firmness enlightened me as to why women are literally gushing over this toy!

njoy’s entire product line is cast in medical-grade stainless steel and hand-polished to rival a mirror. This 316-grade purest of steel resists corrosion and is non-porous for easy clean-up and sterilization with anything non-abrasive. We are talking about sex toys of infinite durability!

And of course, metal allows for climate change. Stow your njoy treat in the refrigerator (not freezer) for a refreshing romp, or soak it in water to go the way of your body heat. And if you want wiggle room when it comes to lube, the steel goes with all types, so you can break out that silicone lube that doesn’t jive with your silicone toys.

njoy goes full tilt on presentation and protection, delivering its tantalizing morsels of new-world craftsmanship cradled in satin within a black wooden box.

Enjoy!

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njoy

LELO

Toy With Me — Mon, 01 Jun 2009 17:05:51 +0000

Luxury Erotic Lifestyle Objects. I could stop there, because LELO spelled out pretty much sums up the company’s reason for being. But I believe you’d be interested to know more of the good stuff about this fabulous toymaker. Plus, you know I’m not exactly a woman of few words. But I’m not the only one … this progressive company has earned mention worldwide on the pages of more than 50 publications! We were lucky enough to interview the people at LELO recently. You can read the interview here.

From Sweden with love come the aesthetically sexy and feminine, gorgeously packaged, superior quality toys of LELO. Since 2003, this brainchild of designers Carl Magnuson and Eric Kalén and engineer Filip Sedic has been fulfilling a mission to become the standard others measure themselves by. LELO is the Apple of the sex toy industry … it gets what we want, and gives it to us. It recognized that the winds of change had come to the sex toy market and set out to create luxurious, cutting-edge alternatives to the conventional breeds. And while we may not expect LELO’s competition to serve up 18 karat gold-plated toys like the four-piece collection this Swedish trailblazer is unveiling at the 2009 Cannes Film Festival, we as consumers can feel certain that this caliber of competition will benefit us in the end (ahem).

LELO excels at simplicity of function, like its four-quadrant dial that controls everything with a gentle push, and at transcending the basics, like making that dial double as a lock so you don’t suffer the consequences of a buzzing suitcase. And man is this company good at quiet! Even at full throttle, the vibes I’ve had the pleasure of using are no louder than a whisper. Psst! Pass it on.

Creating all of its products in-house gives LELO a leg up in meeting quality standards. Its medical-grade silicone and all materials are non-toxic and phthalate-free, satisfying stringent CE and RoHs standards that address product safety and sustainability. The company is constantly refining its products to maximize their lifespan, thereby minimizing LELO’s environmental footprint. Its Vendor Code of Conduct regulates environmental accountability practices as well as worker health and safety requirements and fair labor practices.

Because quality is paramount, I doubt I’ll need to enact LELO’s one-year worldwide manufacturer’s warranty, but standing behind its products speaks volumes about a company’s integrity and dedication to customer satisfaction. I would expect no less from the class act that is LELO.

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LELO

Jimmyjane

Toy With Me — Mon, 01 Jun 2009 17:05:03 +0000

Infusing design and luxury with sex is the founding concept of Jimmyjane. This California native born in 2005 is a company founded by a designer and nurtured by a team from the worlds of art, beauty and fashion. A stunning mix of creative minds that makes knees weak all over the world. From within this circle came a recognition that each person’s sexuality is as unique as their fingerprint.

When award-winning founder Ethan Imboden (read our interview with Ethan) was joined by Sarah Marchick, Kassie Benham and Melissa Ouellette, I wonder if he minded being the new minority as the sole male executive. My bet is that he was anticipating the huge benefits JimmyJane would reap from having women in the drawing room designing toys for a huge chunk of their audience that shares the same plumbing. Jimmyjane toys like its vibe Form 6, with a V that nestles into the clitoris, and Little Chroma, with a penchant for finding the g-spot knows a woman’s body as if they were designed by women. And there you have it!

Jimmyjane has won the attention of the world’s most elite magazines. Toy shoppers from all points of the globe have read about the company’s treats in more than 25 mags including Vogue, Harper’s Bazaar, Esquire, GQ and Women’s Wear Daily.

Jimmyjane walks its own path, one that is constantly mindful of user and ecological health. Each product stage, from inception to manufacturing to life cycle, is engineered to be body-safe and environmentally accountable. Its biocompatible, hygienic, toxin-free materials are FDA approved and even tested by third parties to ensure conformance with applicable safety and reliability standards. The company’s medical-grade silicone is free of phthalate toxins. Its stainless steel is made from a high quality, non-toxic plating process and is one of the first to be green certified. And although its toys can bring out the animal in the most refined customer, Jimmyjane’s products involve no animal testing.

When its products are made, the company knows exactly what goes on, when, where and how, because they are created in-house under watchful eyes, complying with FCC, CE and ISO 9001 standards, as well as RoHS Directive, one of the most stringent international standards governing product safety and sustainability. Jimmyjane’s manufacturing partners comply with the Vendor Code of Conduct, which ensures fair labor practices, employee health, safety requirements, and environmental accountability practices. The company meets or exceeds U.S. and European energy standards, and is WEEE compliant.

All of this dotting of i’s and crossing of t’s culminates in Jimmyjane toys that not only reach the next level of mind-blowing erotica, they’ve made their own level. Its new Little Steel Tonight vibrator of solid steel in a hand-finished satin texture is encircled with a sparkling eternity band of 28 round-cut black diamonds! Retail price of $2K: not so stunning! This vibe even comes with a leather tether in its cap for neckwear out on the town, and a guitar pick for strumming along with Dave Stewart’s “Let’s Do It Again.” Jimmyjane teamed with the Eurythmics icon to offer a free download of his song with the purchase of a Little Steel Tonight.

Sex, luxury and rock n’ roll. Long live Jimmyjane.

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Jimmyjane

Fun Factory

Toy With Me — Mon, 01 Jun 2009 15:34:18 +0000

Wins Outstanding Overall Product Design

Recognizing excellence in overall product design.

At The 2009 “O” Awards

I don’t speak German, but I’ve been having a toe curling good time becoming fluent in Fun Factory! By delivering the sophisticated, high quality toys that the market lacked, this trend setter a la Deutschland circa 1996 has earned the distinction of Europe’s largest manufacturer of erotic toys. Pretty impressive for a purveyor whose design process started with founders Dirk Bauer and Michael Pahl hovering over a kitchen table immersed in the inspired kneading of children’s clay. Read our interview with the people at Fun Factory.

Inside Fun Factory walls, innovation and quality are paramount. The company’s focus on superior functionality results in user-friendly products that exceed expectations, one toy after another. Only the best materials go into Fun Factory toys, and into you. Body compatible, 100 percent medical-grade, hypoallergenic silicone treats us to a velvety smooth experience. It’s flexible, so it works with our curves and delivers sensation in a way that feels natural and accommodating. And it’s odorless … no chemical or hospital-like smell to distract from my scented candle, incense, or flavored lube. And since it adapts quickly to body temperature, I can get lost in the moment without fear of a cold toy shocking me back to reality.

Fun Factory takes its “Fun” to heart. It understand that, just as serious planning, design and engineering is vital to a fabulous sex toy, so too is the joy of delivery day. Of eagerly opening the box and locking eyes on the visually stimulating toy that finally ended your long and winding search. The joy of creative aesthetics like controls contoured into a handle, and of little extras like lighted buttons. So Fun Factory gives us unique, stylish designs in bright, non-fading colors. It even helps us slide into home base with its own line of lubricant: Toy fluid gel and Body Fluid oil.

Waxing philosophical, Fun Factory promises to keep up with its creative ideas for surprising ways to enrich life, love and passion in the future. Its S-shaped “Delight”-vibrator highlight of 2007-is a divine example of the company working hard at keeping its word.

In 2003, Fun Factory formed its first American subsidiary. For somewhat selfish reasons (OK for very selfish reasons!), we wish this toy savvy dynamo continued growth and sexess.

“Love yourself, because only those who love themselves can give good loving.”

- Fun Factory motto

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Fun Factory